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Wisely® by ADP

Product Launch

Photo for Wisely® by ADP
  • Branding
  • Marketing & Sales Tools
  • Product Launch
  • Sales Collateral
  • Video
  • Website

The challenge

The ADP team was preparing for a product launch of a payroll card that provides employers (their clients) a fully compliant, easy-to-administer paperless pay solution along with a direct-to-consumer general purpose reloadable card – a first for ADP. They sought the expertise of GrowthMode Marketing to deliver break-through launch materials on a very aggressive timeline.

The solution

An integrated product launch program including:

  • Two product microsites
  • One partner microsite
  • In-app landing pages
  • Overview videos
  • Card carriers
  • Sell sheet
  • Email templates
  • PowerPoint template

The results

Successful launch of a new sub-brand/product for the ADP’s Payments Solutions Division

Awarded agency-of-record for all website projects related to the sub-brand

The work

Wisely® by ADP Work Example from GrowthMode Marketing Wisely® by ADP Work Example from GrowthMode Marketing Wisely® by ADP Work Example from GrowthMode Marketing
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