651-447-4050

Cannon Equipment

Company Re-brand + Website

Photo for Cannon Equipment
  • Brand Launch
  • Company Re-brand
  • Paid Digital
  • Public Relations
  • Sales Collateral
  • Social Media
  • Video
  • Website

The challenge

We first met the Cannon Equipment team when they were in desperate need of a new website. They were challenged with unclear messaging, a missing story and disjointed branding that lacked clear strategic direction.

The solution

  • A solid brand and messaging foundation, rooted in discovery from voice of the customer, stakeholder research and competitive analysis
  • Full brand re-launch, inside and out, embraced and supported by senior leadership
  • A website that showcases Cannon Equipment’s unique position and generates consistent interest and traffic from prospects, customers and job candidates

GrowthMode continues as Cannon Equipment’s agency partner and an extension of their team, delivering:

  • Social media support – organic and paid pilot program
  • Product launch planning and execution
  • Sales support tools
  • Animated video content
  • Website maintenance and support

The results

Earned a new marquis client within 6 months of launch

10% increase in site traffic during paid search pilot

100% increase in Contact Page submissions

The work

Cannon Equipment Work Example from GrowthMode Marketing Cannon Equipment Work Example from GrowthMode Marketing Cannon Equipment Work Example from GrowthMode Marketing
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