651-447-4050

Store Opening Solutions

Account-based marketing (ABM) campaign

Photo for Store Opening Solutions
  • ABM Campaign
  • Company Re-brand
  • Sales Collateral
  • Website

The challenge

When tradeshows came to a halt due to the COVID-19 pandemic, the Store Opening Solutions team needed a new way to connect with key prospects. The specific ask: Help us stay visible to key decision makers at this critical time. We are introducing a new product offering and our refreshed brand.

The solution

A highly strategic, high-touch, multi-component campaign focused on 100 decision makers within their key target audience.

  • Components:
  • eMail campaign series
  • Digital ads and re-targeting
  • High value asset
  • Optimized landing pages
  • Premium mail package
  • Incentive gift

The results

23% average open rate for campaigns

45% average click-thru rate for campaigns

Sustained engagement with 15 key account targets

3x industry average CTRs for LinkedIn campaigns

The work

Store Opening Solutions Work Example from GrowthMode Marketing Store Opening Solutions Work Example from GrowthMode Marketing Store Opening Solutions Work Example from GrowthMode Marketing
LinkedIn Facebook Twitter Email