Store Opening Solutions
Account-based marketing (ABM) campaign
The challenge
When tradeshows came to a halt due to the COVID-19 pandemic, the Store Opening Solutions team needed a new way to connect with key prospects. The specific ask: Help us stay visible to key decision makers at this critical time. We are introducing a new product offering and our refreshed brand.
The solution
A highly strategic, high-touch, multi-component campaign focused on 100 decision makers within their key target audience.
- Components:
- eMail campaign series
- Digital ads and re-targeting
- High value asset
- Optimized landing pages
- Premium mail package
- Incentive gift
The results
23% average open rate for campaigns
45% average click-thru rate for campaigns
Sustained engagement with 15 key account targets
3x industry average CTRs for LinkedIn campaigns
The work
