Podcast: The Demand Gen Fix
B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to when targeting buyers. Join us for interesting conversation around how to create a catalyst for growth by building your HR tech company’s demand generation engine.
The HR tech market is extensive – with a lot of options to solve the big challenges. According to Sapient Insights, there are 7 established product categories in HR tech, with 55 application categories within the main product categories. But what do you do when your technology doesn’t fit clearly into an existing category? Some will tell you to build your own category and lead the way to domination. Others will tell you that trying to create a whole new category is a big mistake. So which answer is right?
Dialing In Your Marketing: The Levers That Impact Results – Brand Awareness and Content | Episode 62
Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuning these components can significantly enhance the performance of marketing programs, offering valuable insights for companies striving to optimize their marketing strategies.
Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. The reality is, marketing is a very nuanced element of a company’s success. If just one component is not dialed in, it can throw everything off. That’s why we’ve defined 12 marketing levers to dial in. Each one plays a role in how your programs perform. In this episode we cover the levers of scale and your contact database.
AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share in the very crowded HR tech landscape.
These days it seems nearly every HR tech solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share in the very crowded HR tech landscape. But how are buyers responding to this positioning? And what makes this sale different from that of past HR tech solutions?
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