Podcast: The Demand Gen Fix

B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to when targeting buyers. Join us for interesting conversation around how to create a catalyst for growth by building your HR tech company’s demand generation engine.

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Time: 18:34

Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. The reality is, marketing is a very nuanced element of a company’s success. If just one component is not dialed in, it can throw everything off. That’s why we’ve defined 12 marketing levers to dial in. Each one plays a role in how your programs perform. In this episode we talk about scale and the contact database.

Time: 23:03

AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share in the very crowded HR tech landscape. But how are HR tech buyers responding to this positioning? And what makes this sale different from that of past HR tech solutions?

Time: 23:54

Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 strategic levers we've pinpointed that influence performance and drive results. In this episode we cover the Strategy and Budget levers.

Time: 20:12

Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 strategic levers we've pinpointed at GrowthMode Marketing that can significantly enhance performance and drive results. In this episode, we cover the first two levers: Audience & Positioning.

Time: 21:15

Today’s topic: Hot prospects that initially show interest and then suddenly go silent. It is a common and frustrating experience. These prospects request a demo, ask for proposals, engage enthusiastically, and then... nothing. They just stop responding. In this episode, we dive into why prospects go dark and share some strategies to re-engage them.

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