Transportation Insight

Company Re-brand

Brand Launch
Company Re-brand
Demand Generation
Messaging
Personas
Social Media

The challenge

Transportation Insight was the best kept secret in their industry. Customers love them, their products are amazing, and their support is top-notch, but only their customers knew this. With aggressive growth goals in front of them, they needed to elevate their brand and their story to clearly articulate their unique value proposition to the marketplace. They needed programs designed to increase awareness, drive interest and nurture ideal prospects.

The solution

360-degree discovery—customers, competitors and internal stakeholders
Personas that define the unique decision-makers in their target market and informs development of engaging content relevant to each one
New logo, full brand identity and messaging framework
An internal brand launch plan to engage all employees
Digital and print advertising strategy and program management
Account-based marketing campaign strategy