You hired a marketing agency that specializes in demand generation to level up your marketing game with a long-term approach that drives growth. It’s an exciting step! Now, you just need to sit back and let them work their magic, right? Not exactly.
Creating the most effective program requires working hand-in-hand with your agency. They need your time and input to gather background, thorough information and perspective to create a strategy designed to guide the work to come. Building a demand generation engine starts with learning about your company, identifying your ideal customer profile and surfacing your company’s unique point of view in the market. It helps you position your brand effectively against competitors with messages and content that resonates with your target audience. It’s certainly not a hands-off investment.
In this episode, the GrowthMode team talks about the top five mistakes to avoid when working with a marketing agency. Listen now to learn how a strong partnership helps you achieve the best results.
[01:17] Mistake #1: No primary point of contact or decision maker
[02:15] Mistake #2: Not prioritizing the marketing work and agency partnership
[09:53] Mistake #3: Not focusing on implementing the strategy vs. one-off requests
[15:58] Mistake #4: Not trusting the process and plan recommended by your agency
[18:31] Mistake #5: Focusing on quantity over quality
[22:39] Key takeaways
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.