If your marketing programs aren’t driving the results that you need, it’s time to do something different. Because quite frankly, if you’re falling behind on revenue and you think doubling down on the marketing tactics that you’ve already been doing are going to deliver different results, you’re probably going to be disappointed. Continuing the conversation from our last episode, our team digs even deeper into the red flags that you shouldn’t ignore with your marketing programs to discuss common hurdles that might be hindering your marketing efforts and give actionable insights to reimagine your approach to achieving high growth.
[00:00] Show intro
[00:23] Building a strategy around digital ads
[05:11] When prospects don’t feel compelled to make a change
[11:10] When leads have long sales cycles and low close rates
[16:40] Once you have demand built up, you can change these red flags
[18:24] Key takeaway
The Demand Gen Fix is hosted by GrowthMode Marketing. Visit www.growthmodemarketing.com to learn more about us.
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.