Do random acts of marketing have you bouncing off the walls? I think we’ve all been there. Chasing the next big thing that’s sure to be a game changer. But the reality is that approach sucks you into a cycle that leaves you with lackluster, disconnected marketing. It doesn’t help you build your brand, give you message consistency or clarity, nor does it create a program designed for long-term success.
It’s also an expensive way to do business.
Listen to this episode to hear the GrowthMode team talk about the many benefits of spending time judiciously on creating a strong strategy and how it sets you up for long-term sustainable growth.
00:53 What happens when you operate without a marketing strategy
01:56 Falling into random acts of marketing and a lack of focus
05:27 Strategy detours lead to wasted time and money
07:19 No patience for strategy results in ineffective campaigns
09:43 The core elements of a demand generation strategy that are essential
14:10 Importance of repetition and multiple touchpoints
15:20 Creating a digital footprint to become your BEST sales rep
17:59 Importance of building a strategy before tactics
This podcast is hosted by GrowthMode Marketing. Learn more about us at www.growthmodemarketing.com.
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.