Marketing content is a very critical component to building a strong demand generation engine. The challenge is it takes a lot of work to build out a large content library. In this episode of the The Demand Gen Fix podcast, we get into how you can slice and dice your content so you can get more mileage out of it to ultimately drive your reach and generate more sales for your organization. It’s called the multiplier effect.
[00:00] Show intro
[00:23] How to get more mileage out of your content
[07:13] Cornerstone content and cobblestone content
[15:09] How to slice and dice the content into multiple pieces of content
[19:53] How this also helps your sales team
[22:16] Main takeaways
The Demand Gen Fix is hosted by GrowthMode Marketing. Visit www.growthmodemarketing.com to learn more about us.
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.