You are not necessarily re-inventing the wheel. It is likely that the thoughts for a unique point of view already lives in the minds of your team. The key is to dig deep and find the story that will resonate with your ideal customer profile.
Check out this episode of The Demand Gen Fix to learn how a unique point of view helps you break through the clutter and stand out in the market.
If the story is good, they’ll follow along. And if those prospects that follow along buy into your unique viewpoint – they’ll also be more likely to buy your product or service when they are ready.
[00:00] Show intro
[00:22] Today’s topic: standing out from the crowd
[06:20] How do you stand out without a big budget?
[07:47] A unique point of view vs. message positioning
[12:17] If your product isn’t differentiated, how can you stand out from competitors
[13:58] If a unique point of view is different from message positioning, how is it defined?
[15:39] What a unique point of view should accomplish
[19:08] How do you define your point of view?
[22:28] Key takeaways
The Demand Gen Fix is hosted by GrowthMode Marketing. Visit www.growthmodemarketing.com to learn more about us.
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.