Lead generation and demand generation. These terms basically mean the same thing, right?
In a recent guest appearance on The Thoughtful Entrepreneur podcast, GrowthMode Marketing’s CEO, Deanna Shimota, sheds light on the crucial differences between these marketing strategies, debunking the misconception that they are interchangeable terms.
The conversation highlights some of the limitations of relying solely on lead generation, leading with reactive marketing efforts and an endless chase for short-term revenue goals.
Listen in for tips on how to balance your lead generation efforts with a transition to a demand generation approach to turn your digital footprint into your best sales rep and maximize results.
[00:00] Show intro
[01:02] The difference between demand generation vs. lead generation
[02:53] The problem with lead generation
[04:58] What could it look like a year into a demand generation program
[07:10] What can you do to ramp up your demand generation engine?
[10:56] How to decide where to focus your content
[14:08] B2B buying behaviors have changed
[17:14] Where can you learn more about demand generation?
[18:02] Closing it out
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.