In this episode, we delve into the nuances of lead scoring, highlighting the shortcomings of relying solely on engagement levels to gauge buying intent. We also discuss how to streamline the lead qualification process to optimize your lead scoring practices to drive higher conversion rates from the leads passed from marketing to sales.
[00:00] Show intro
[00:23] Why lead scoring needs to evolve
[00:55] How does lead scoring traditionally work
[02:12] Example lead scoring model
[07:49] Is lead scoring really a good measure of lead readiness?
[09:41] Challenges with the traditional model used for lead scoring
[15:01] Some leads fall through the cracks of lead scoring
[17:07] Aligning sales and marketing is a critical step
[22:25] Episode summary
[24:10] Key takeaway
The Demand Gen Fix is hosted by GrowthMode Marketing. Visit www.growthmodemarketing.com to learn more about us.
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.