HR Technology
3 Common Demand Gen Mistakes and How to Avoid Them
It’s all about time, patience and quality over quantity It’s no secret that B2B buyer behavior is changing. They’re increasingly turning to online channels during the buying process, spending just 17% of their time meeting with sales (Gartner). That’s why companies are evolving lead generation tactics to focus on a more holistic demand generation approach. […]
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Why You Need an Ideal Customer Profile for a Successful Demand Generation Strategy
Companies should stop trying to be everything to everyone and focus on attracting their ideal customer In an effort to drive fast growth, we often see companies make a common marketing mistake. They try to be everything to everyone, instead of focusing on their ideal customer. On the surface, we understand the appeal of this […]
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Understanding the Key Players in the HR Technology Buying Process
How HR Technology Buying Decisions Are Changing Historically human resource professionals have been tactical workers responsible for activities like processing employee paperwork, collecting time sheets, processing payroll and enrolling employees in benefits. But times have changed. Due to business and economic pressures, competition and technological advances, the HR role has evolved dramatically. While they’re still […]
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