Are your differentiators truly your differentiators? Or are you touting strengths that are really just tables stakes?
Listen to this episode of the podcast to hear what strategies can help set your company apart in an increasingly crowded marketplace. With more than 21,000 HR technology vendors, for example, the competition for a share of HR tech budget from prospects is formidable. This is the case across many tech industries.
Hear our discussion now about how to pop out of the sea of sameness and capture more awareness, trust and credibility with buyers.
[00:51] Weak differentiators in the HR tech industry
[02:09] Strengths that aren’t real differentiators
[07:21] Problems with weak differentiators
[10:35] How to determine if your differentiators are weak
[11:28] Collect statements from competitors’ websites
[12:29] Pressure test at industry trade shows
[16:21] Defining a unique point of view to stand out in the crowd
At GrowthMode, we combine the unique discipline of growth marketing and the evergreen principles of traditional marketing to develop integrated strategies and measurable programs that help businesses drive growth where it matters most to their vision. We help our B2B clients focus on their specific goals and ensure that their investment is aligned with their broader strategic vision.