Strategy & Planning
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5 Considerations for Implementing a Marketing Automation System
B2B Marketing, Growth Marketing, Lead Generation, Marketing Automation, Sales & Marketing Relationship, Strategy & Planning
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Fact: 53% of B2B organizations are using marketing automation technology and another 37% plan to implement it in the near future. With 9 out of 10 marketers using or implementing a marketing automation system, it’s safe to say that nearly everybody’s doing it. But why? If you are wondering what marketing automation is, or why you should spend part of your budget on it, you are not alone.
Gearing up for 2019 Marketing Planning, Budgeting & Forecasting
Few words can inspire as much trepidation as “it’s time for annual planning!” Visions of late nights trying to pull the previous year’s expense data, anticipating what marketing resources you’ll need to execute your strategies, and then putting it all together in a compelling package to sell to your leadership team – it’s enough to put even the most seasoned B2b marketing professional into a tailspin.
Oh, ABM, You Are The One
If you’ve been reading marketing blogs, listening to marketing podcasts or attending marketing conferences over the last few years, ABM, or account-based marketing, isn’t a new term to you. In fact, you may be employing this strategy in your organization right now, and for that we commend you. Read on for the definition of ABM and five tips for implementing this B2B marketing strategy.
Growth Marketing: Why it’s a Thing in B2B
Each year more than 30,000 new products are launched and 80% of them fail, according to Harvard Business School professor Clayton Christensen. It’s an understatement to say that competition – in nearly every market – is fierce. Whether you’re launching a new product, trying to capture market share or simply trying to maintain your market leading position, growth matters. Companies that don’t adapt their solutions and focus on growing don’t
5 Telltale Signs Your B2B Marketing is Missing its Mark
Marketing is sometimes explained as “part art, part science.” When you have the gut feeling that your marketing efforts aren’t working, is that the art part? Then the science part must come into play when the numbers aren’t stacking up, right? Human nature certainly comes into play when assessing the success of your B2B marketing program. If you are accountable for the marketing results in your organization, it’s natural to
Top 5 Reasons B2B Companies Invest in Marketing Outsourcing, Marketing Augmentation & Growth Marketing
If your company has aggressive growth goals, you may find yourself challenged with how to quickly and cost effectively ramp up marketing efforts to fuel your anticipated growth. It’s a common struggle for B2B companies, especially those who are in growth mode, or who are looking to incorporate growth marketing strategies into their current marketing mix.
The Marketing Budget Puzzle: Making All The Pieces Fit
It’s that time of year. The leaves are falling, football is in full swing, and… it’s budget planning season. Over the years, many clients have enlisted us to help them with the strategic planning and marketing budget process. We love this season! Strategic planning and budgeting is like a puzzle – one must collect all the pieces and put them together in a way that perfectly fits.
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Year-end planning is just around the corner. Check out these tips for building your 2019 marketing budget… https://t.co/xFdO7qOlST