Strategy & Planning

The decision to hire a new employee or contract with a B2B marketing agency is a big one , but it’s a decision that really boils down to the bottom line. Which investment will get you the best return? The answer can be found by asking yourself three questions: What type of work do I […]

In our post, How to (re)build a B2B growth marketing strategy that gets results, we outlined an approach to help you set the stage for reinventing your growth marketing strategy. Once you’ve set that foundation (your discovery work is done, you’ve got a unified story and brand, and you’ve updated your website), your next task is to determine how you’ll execute on your strategy.

If you typically count on trade shows and conferences to bring in sales leads, you’re likely looking for new ways to fill your pipeline. Check out these ideas – already in motion with seasoned B2B pros – for recalibrating your marketing activities to get the most out of 2020.