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Product launch

How to Build a Winning Product Launch Strategy How to Build a Winning Product Launch Strategy

How to Build a Winning Product Launch Strategy

Get started on the path to a successful product launch with these six key principles. Launching a new product can be an exciting and risky proposition for any company. On one hand, data shows that approximately 40% of new product launches fail (McKinsey). But those that are successful can invigorate sales and fuel unparalleled business […]

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