Fact: 53% of B2B organizations are using marketing automation technology and another 37% plan to implement it in the near future. With 9 out of 10 marketers using or implementing a marketing automation system, it’s safe to say that nearly everybody’s doing it. But why? If you are wondering what marketing automation is, or why you should spend part of your budget on it, you are not alone.
Each year more than 30,000 new products are launched and 80% of them fail, according to Harvard Business School professor Clayton Christensen. It’s an understatement to say that competition – in nearly every market – is fierce. Whether you’re launching a new product, trying to capture market share or simply trying to maintain your market leading position, growth matters. Companies that don’t adapt their solutions and focus on growing don’t