In our post, How to (re)build a B2B growth marketing strategy that gets results, we outlined an approach to help you set the stage for reinventing your growth marketing strategy. Once you’ve set that foundation (your discovery work is done, you’ve got a unified story and brand, and you’ve updated your website), your next task is to determine how you’ll execute on your strategy.
As your business grows, chances are you’re navigating through constant changes. In today’s fast-paced world, successful businesses are agile – they frequently fine-tune their business strategy or even alter it significantly as they evaluate shifting consumer demands and market conditions. That same agile approach is equally important for your B2B marketing strategy. But when is the last time you did a complete evaluation of it, and re-examined your overall go-to-market
Fact: 53% of B2B organizations are using marketing automation technology and another 37% plan to implement it in the near future. With 9 out of 10 marketers using or implementing a marketing automation system, it’s safe to say that nearly everybody’s doing it. But why? If you are wondering what marketing automation is, or why you should spend part of your budget on it, you are not alone.
Each year more than 30,000 new products are launched and 80% of them fail, according to Harvard Business School professor Clayton Christensen. It’s an understatement to say that competition – in nearly every market – is fierce. Whether you’re launching a new product, trying to capture market share or simply trying to maintain your market leading position, growth matters. Companies that don’t adapt their solutions and focus on growing don’t