Content Marketing
How To Avoid Random Acts Of Marketing That Sabotage Strategic Demand Generation
Use this list to combat random acts of marketing and drive a strategic approach Is your strategic marketing plan gathering dust on a shelf somewhere? Do you find yourself dropping everything to accommodate ad-hoc marketing requests from the sales team? Is your social media presence driven by a sporadic “Hey, we need to post […]
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3 Common Demand Gen Mistakes and How to Avoid Them
It’s all about time, patience and quality over quantity It’s no secret that B2B buyer behavior is changing. They’re increasingly turning to online channels during the buying process, spending just 17% of their time meeting with sales (Gartner). That’s why companies are evolving lead generation tactics to focus on a more holistic demand generation approach. […]
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Why You Won’t Get Enough Leads Without Demand Generation
The difference between lead generation and demand generation, and why it matters We work with a lot of clients who ask us to help them with lead generation. We get it. Leads equal sales … or do they? More on that later. When we ask about demand generation, we often hear that lead generation is […]
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Do You Need a Content Marketing Platform?
Do You Need a Content Marketing Platform? It depends on the complexity and maturity of your content marketing program. It’s no secret that content marketing is a key driver for brand awareness, demand generation and customer loyalty. In fact, 77% of B2B marketers say they already have a content marketing strategy in place (Content Marketing […]
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