We’re making a (year-end content marketing) list and checking it twice

B2B Marketing, Budgeting, Content Marketing 0 Comments

As 2018 draws to a close, clients often ask us for advice on spending year-end budgets in the most effective way. We all know that once January rolls around, work kicks into high gear. So, what can you do now to make 2019 a little easier? Our advice? Get your content marketing ducks in a row.

5 Steps to a Comprehensive Content Marketing Strategy

B2B Marketing, Content Marketing 0 Comments

Remember the concept that it takes about 21 days to form a habit? While that number has proven to be a myth (and scientists are trying to determine a true number!), the point is that habits are formed from consistency. Forming good habits through consistency applies not only in your personal life, but in your professional life as well. In fact, according to McKinsey & Company, “the 3 Cs of