Buyers Journey

Content marketing is a significant demand generation driver. It should be a budget priority too. While many companies have used content marketing as a driver of demand generation, the COVID-19 pandemic spurred even more of them to expand their content marketing strategy. With in-person meetings and events on hold, they had no choice but to […]

How to develop a content roadmap that addresses your buyers’ needs You likely already know that B2B buyers spend a great deal of time researching and evaluating your solution before they ever contact you. In fact, recent data shows that when B2B buyers are considering a purchase‚ they spend just 17% of their time meeting […]