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Buyers Journey

Why You Should Be Planning Your 2023 Demand Generation Activities Now Why You Should Be Planning Your 2023 Demand Generation Activities Now

Why You Should Be Planning Your 2023 Demand Generation Activities Now

Content marketing is a significant demand generation driver. It should be a budget priority too. While many companies have used content marketing as a driver of demand generation, the COVID-19 pandemic spurred even more of them to expand their content marketing strategy. With in-person meetings and events on hold, they had no choice but to […]

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B2B Content Mapping: Build Content for Each Stage of the Buyer Journey B2B Content Mapping: Build Content for Each Stage of the Buyer Journey

B2B Content Mapping: Build Content for Each Stage of the Buyer Journey

How to develop a content roadmap that addresses your buyers’ needs You likely already know that B2B buyers spend a great deal of time researching and evaluating your solution before they ever contact you. In fact, recent data shows that when B2B buyers are considering a purchase‚ they spend just 17% of their time meeting […]

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