Demand Generation Marketing for HR Technology Companies

Revamp your revenue trajectory. Skyrocket your growth.

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What We Do

We specialize in propelling B2B HR technology firms into market frontrunners. By cutting through the market noise, we elevate your brand, foster trust, and magnetize high-intent prospects to raise their hand. The payoff?

Accelerated Sales Cycles

Boosted Close Rates

Reduced Acquisition Costs

How We Fuel Your Success

As experts in HR tech, we know your space. We know your audience.

We know your buyers have an immense responsibility to make sure they have the tools, systems and support to help employees work to their full potential. As they’re looking for solutions, you’re competing for their time, attention and budget. And that’s why you need a marketing agency that’s laser-focused on the HR tech industry.

Hit the Ground Running

We were founded by marketers who worked in top HR technology companies and that expertise permeates the entire team. Clients choose GrowthMode because we have:

  • Industry Expertise: Our team has deep experience in the HR technology industry – providing knowledge other agencies can’t.
  • Proven Track Record: Some of the biggest names in HR consider GrowthMode an extension of their team.
  • Less Startup Time: We already know your space, so you don’t need to spend a lot of valuable time educating us about your industry.

Demand Generation Capabilities

At GrowthMode, we specialize in propelling HR technology companies into their next stage of growth. Our focus is laser-sharp on demand generation designed to elevate brand awareness, build trust and create demand in the market – ultimately yeilding a continuous influx of qualified leads for your solutions.

Tailored Strategies to Propel HR Tech Growth

Understanding your unique challenges and business objectives is our starting point. From there, we carve out a custom demand generation strategy blending the right mix of channels to reach and engage your ideal target audience.

Positioning to Hyper-Focus on the Right Audience

We help you craft a brand story that addresses your buyers' needs and sets you apart from the competition.

Engaging Content That Resonates

In the crowded HR tech space, your content needs to rise above the noise. We ensure your audience receives the right message at the right time, nurturing their journey from awareness to conversion where they are with the right content at the right time.

Campaigns That Create Demand and Convert Prospects

Creating campaigns that hit home with HR buyers, driving demand for your solutions and nurturing prospects into delighted customers.

Marketing Automation & Technology Stack to Elevate Your Marketing Programs

Implementing and managing a technology stack that automates and enhances your marketing programs and results.

Database Development to Reach Your Target Audience

Developing a healthy database so that your campaigns reach your ideal target audience.

Metrics That Provide Insights Into Program Performance

Defining and measuring the right metrics to determine what's working, what's not and where there are opportunities for fine-tuning to optimize results.

Insights From the Experts

Misunderstand New HR Buyers at Your Own Peril

Toby from “The Office,” is NOT who you should be picturing when you think about your ideal HR buyer. Check out this article to find out who is.

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Client Work

Awards & Recognitions

Inc 5000 Award Twin Cities Advertising Award Twin Cities 2021 Award