Fact: 53% of B2B organizations are using marketing automation technology and another 37% plan to implement it in the near future. With 9 out of 10 marketers using or implementing a marketing automation system, it’s safe to say that nearly everybody’s doing it. But why? If you are wondering what marketing automation is, or why you should spend part of your budget on it, you are not alone.
Relationships are complicated. It requires hard work, support, dedication, an open mind and a commitment to make the partnership mutually beneficial. No, we’re not talking about the relationship with your spouse or significant other. We’re talking about Marketing’s relationship with Sales – which has become notorious for being difficult and contentious.