If your company has aggressive growth goals, you may find yourself challenged with how to quickly and cost effectively ramp up marketing efforts to fuel your anticipated growth. It’s a common struggle for B2B companies, especially those who are in growth mode, or who are looking to incorporate growth marketing strategies into their current marketing mix.
“There are too many leads in our sales pipeline,” said no one ever. When it comes to growing revenue, the job is never done. In addition to revenue growth, you are likely also managing sales support, events, social media, digital marketing, public relations, product launches and at least a couple other “top priority” initiatives. As B2B marketing professionals, we are a very busy bunch with a lot of stakeholders relying