Marketing Automation

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5 Considerations for Implementing a Marketing Automation System

Fact: 53% of B2B organizations are using marketing automation technology and another 37% plan to implement it in the near future. With 9 out of 10 marketers using or implementing a marketing automation system, it’s safe to say that nearly everybody’s doing it. But why? If you are wondering what marketing automation is, or why you should spend part of your budget on it, you are not alone.  

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