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Growth Marketing

HOW TO (RE)BUILD A B2B GROWTH MARKETING STRATEGY THAT GETS RESULTS HOW TO (RE)BUILD A B2B GROWTH MARKETING STRATEGY THAT GETS RESULTS

HOW TO (RE)BUILD A B2B GROWTH MARKETING STRATEGY THAT GETS RESULTS

As your business grows, chances are you’re navigating through constant changes. In today’s fast-paced world, successful businesses are agile – they frequently fine-tune their business strategy or even alter it significantly as they evaluate shifting consumer demands and market conditions. That same agile approach is equally important for your B2B marketing strategy. But when is […]

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BUYER PERSONAS: 6 KEYS TO BETTER UNDERSTAND YOUR PROSPECTS BUYER PERSONAS: 6 KEYS TO BETTER UNDERSTAND YOUR PROSPECTS

BUYER PERSONAS: 6 KEYS TO BETTER UNDERSTAND YOUR PROSPECTS

Companies who exceed lead and revenue goals were 2.4X as likely to use buyer personas for demand generation than those who missed lead and revenue goals. [Source: Understanding B2B Buyers Benchmark Study, Cintell] How well do your sales and marketing teams understand buyer pains? We mean REALLY understand them? If getting prospects to move through […]

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DRIVE GREATER REVENUE WITH EFFECTIVE LEAD SCORING DRIVE GREATER REVENUE WITH EFFECTIVE LEAD SCORING

DRIVE GREATER REVENUE WITH EFFECTIVE LEAD SCORING

In a previous blog post, we focused on the Anatomy of a Good Lead – the characteristics of a lead that make it valuable to sales and marketing for additional nurturing and sales follow up. But how do we determine the value of these characteristics? With marketing automation advancements, lead scoring has become an essential […]

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