Few words can inspire as much trepidation as “it’s time for annual planning!” Visions of late nights trying to pull the previous year’s expense data, anticipating what marketing resources you’ll need to execute your strategies, and then putting it all together in a compelling package to sell to your leadership team – it’s enough to put even the most seasoned B2b marketing professional into a tailspin.
As the year draws to a close, clients often ask us for advice on spending year-end budgets in the most effective way. We all know that once January rolls around, work kicks into high gear. So, what can you do now to make the next year a little easier? Our advice? Get your content marketing ducks in a row.