Branding

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4 Key Components to Creating a Strong Brand Identity

There’s a major factor that can make or break your company, and that’s whether or not you have a strong brand identity. This doesn’t just mean having a professionally-crafted logo and a signature color palette, although these elements are important. The brand identity of a successful company relies on a singular vision for the future direction of the organization. It means having a clear, honest grasp on who the client is and what

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