Product Marketing


6 Checkpoints for a Winning Product Launch Strategy

It’s been many intensive months since your great product concept first emerged. Hundreds, maybe thousands of hours have been invested in shepherding an innovative concept to a ready-for-market product or service. Scrambling to meet the launch date, teams from across your organization are doing whatever it takes and you have to admit you’re pretty proud. The big day comes – your product is live, the concept has become reality, and

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