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Buyer Personas: 6 Keys to Better Understand Your Prospects

Companies who exceed lead and revenue goals were 2.4X as likely to use buyer personas for demand generation than those who missed lead and revenue goals. How well do your sales and marketing teams understand buyer pains? We mean REALLY understand them? If getting prospects to move through your sales funnel is a struggle, chances are that somewhere along the line you may

6 Checkpoints for a Winning Product Launch Strategy

It’s been many intensive months since your great product concept first emerged. Hundreds, maybe thousands of hours have been invested in shepherding an innovative concept to a ready-for-market product or service. Scrambling to meet the launch date, teams from across your organization are doing whatever it takes and you have to admit you’re pretty proud. The big day comes – your product is live, the concept has become reality, and

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