There’s a major factor that can make or break your company, and that’s whether or not you have a strong brand identity. This doesn’t just mean having a professionally-crafted logo and a signature color palette, although these elements are important. The brand identity of a successful company relies on a singular vision for the future direction of the organization. It means having a clear, honest grasp on who the client is and what
In a previous blog post, we focused on the Anatomy of a Good Lead – the characteristics of a lead that make it valuable to sales and marketing for additional nurturing and sales follow up. But how do we determine the value of these characteristics? With marketing automation advancements, lead scoring has become an essential piece to grading the readiness of your leads, ensuring proper hand-off at the right time
Relationships are complicated. It requires hard work, support, dedication, an open mind and a commitment to make the partnership mutually beneficial. No, we’re not talking about the relationship with your spouse or significant other. We’re talking about Marketing’s relationship with Sales – which has become notorious for being difficult and contentious.
Remember the concept that it takes about 21 days to form a habit? While that number has proven to be a myth (and scientists are trying to determine a true number!), the point is that habits are formed from consistency. Forming good habits through consistency applies not only in your personal life, but in your professional life as well. In fact, according to McKinsey & Company, “the 3 Cs of
It’s that time of year. The leaves are falling, football is in full swing, and… it’s budget planning season. Over the years, many clients have enlisted us to help them with the strategic planning and marketing budget process. We love this season! Strategic planning and budgeting is like a puzzle – one must collect all the pieces and put them together in a way that perfectly fits.
Companies who exceed lead and revenue goals were 2.4X as likely to use buyer personas for demand generation than those who missed lead and revenue goals. How well do your sales and marketing teams understand buyer pains? We mean REALLY understand them? If getting prospects to move through your sales funnel is a struggle, chances are that somewhere along the line you may
Having spent many years collectively in marketing roles and working with Sales (our favorite department!), we have compiled a list of key considerations that will help drive a healthy lead funnel for your organization. Time for a gut check! Knowing who your ideal leads are is an important step to crafting your message and establishing key data points to collect and analyze against your marketing programs.
It’s been many intensive months since your great product concept first emerged. Hundreds, maybe thousands of hours have been invested in shepherding an innovative concept to a ready-for-market product or service. Scrambling to meet the launch date, teams from across your organization are doing whatever it takes and you have to admit you’re pretty proud. The big day comes – your product is live, the concept has become reality, and
“There are too many leads in our sales pipeline,” said no one ever. When it comes to growing revenue, the job is never done. In addition to revenue growth, you are likely also managing sales support, events, social media, digital marketing, public relations, product launches and at least a couple other “top priority” initiatives. As B2B marketing professionals, we are a very busy bunch with a lot of stakeholders relying